NEW DELHI: Reinforcing its commitment towards being a socially responsible brand, IndiGo has joined hands with GE Healthcare to observe Breast Cancer Awareness Day in October 2017. The awareness campaign aims to trigger a behavioural change and build awareness of the fact that early detection of breast cancer can increase the survival rate to 90%.
#BEPROACTIVE – a nationwide awareness campaign kick started in October 2017 with an aim to ensure more women are made aware of breast cancer and undertake preventive screening.
Recognising the urgency to spread the word, IndiGo colleagues across 39 domestic airports are ensuring to share leaflets and luggage tags with women flyers which has a message saying “Breast cancer awareness and early detection is critical for survival”.
Effective October 20, for a ten-day period, IndiGo has been driving this campaign through branded collaterals and inflight demonstration by crew on timely check-ups and advantage of early detection.
The campaign is also being promoted on social media and has seen a huge participation from people who have extended their support to spread awareness about Breast Cancer. As a part of the campaign, GE is organizing special health check-up programmes for IndiGo employees at all network airports.
October is Breast Cancer Awareness Month, which is an annual campaign by National Breast Cancer Foundation to increase the awareness of the disease.