Mobile 1000 is the flagship program of the Wockhardt Foundation, the corporate social responsibility (CSR) arm of Wockhardt a leading pharmaceutical company in India. The programme, involves the operation of mobile medical vans that travel through remote rural regions in India and provide primary health care services.
IndiaCSR News Network
NEW DELHI: Wockhardt Foundation has been conferred with the prestigious India CSR Community Initiative award for its CSR Project in Health Care of Mobile Medical Vans initiative on Monday, 6 April, 2015 at PHD House, New Delhi.
The award was in recognition of Wockhardt Foundation’s CSR initiative – Mobile1000 for its exemplary contribution to healthcare sector. The award was received by Ritika Sachdeva on behalf of Wockhardt Foundation, Mumbai received the Best CSR Project in Healthcare. Dr. Bhaskar Chatterjee, Director General (DG) and Chief Executive Officer (CEO) of Indian Institute of Corporate Affairs (IICA), Ministry of Corporate Affairs and Rusen Kumar, Managing Editor of IndiaCSR and CSR & COMPETITIVENESS conferred the awards to Wockhardt Foundation.
The award winning case study is also featured in special edition CSR & COMPETITIVENESS, March 2015. CSR & COMPETITIVENESS is publication of IndiaCSR group.
Mobile 1000 is the flagship program of the Wockhardt Foundation, the corporate social responsibility (CSR) arm of Wockhardt a leading pharmaceutical company in India. The programme, conceptualized and spearheaded by the foundation’s CEO and trustee, Dr.Huzaifa Khorakiwala, involves the operation of mobile medical vans that travel through remote rural regions in India and provide primary health care services. Since it began in 2011, the number of vans – all rented – has increased from one to 104, and more than a 1.5 million patients have been treated.
Mobile Medical Vans
A typical day in the life of a Mobile 1000 van is carefully planned. A semi-urban area is used as a base location. The team — a general physician, a pharmacist and a driver — starts at 9 a.m. and covers about four villages a day, seeing on average 20-30 patients at each village. The van covers about 25 villages in weekly cycles and reaches 25,000 people a year at Rs.108 per person, a cost that is lower than the NRHM’s Rs.150 per person because the Mobile 1000 program uses generic drugs.
Chandra Babu, 36, from Kasabkheda village in the tribal belt of Orissa in Eastern India, had been suffering from leprosy for four years without knowing what was wrong with him. When he was diagnosed by a Mobile 1000 doctor and told it was easily curable, he flung himself at the doctor’s feet with joy and gratitude.
“The areas we work in are so poor, people can’t afford food and clothes. Health care is an absolute luxury; they choose to ignore illnesses. So we give them a service that is high quality, free of cost and at their doorstep” says Ajhay R Somvanshi of Mobile 1000.
Dr. Bhaskar Chatterjee, DG & CEO, Indian Institute of Corporate Affairs and Rusen Kumar, Managing Editor, India CSR and CSR & COMPETITIVENESS handing over the Award to Ritika Sachdeva on behalf of Wockhardt Foundation, Mumbai .
About IndiaCSR Awards
Instituted by India CSR group, ‘India CSR Awards’ is an endeavour to promote reporting and communication in the CSR domain in our country. It is a milestone and an iconic event that acknowledges the unique and extraordinary contributions in the CSR domain. This is a premium honour that recognizes the most admired and outstanding CSR initiatives and ventures in India. The awards acknowledge the noble contributions in the CSR domain that are raising benchmarks by bringing radical and transformative change in the development arena through innovation and excellence.
The India CSR Awards, in 21 categories, were opened to all organizations registered in India that engage in social responsibility. The Awards was opened for nomination by all companies, corporate funded foundations and partnerships operating in India.
The vision of the initiative is to identify and recognize the corporate best practices of ongoing Corporate Responsibility initiatives in various domains in the country and mission is to inspire, encourage, and facilitate corporate social responsibility awareness and practices among corporate India. The aim of the Awards is to recognize the best CSR and innovative projects, and translating best practices into concrete action on the ground. The awards encourage the organizations on social projects or programmes to increase the recogniznition of CSR principles in their operations.
This exciting and need based initiative focuses on successful partnerships between business and society, with particular emphasis on collaborative projects that tackle contemporary social issues through innovations and action oriented interventions.