IndiaCSR News Network
NEW DELHI: Flags Communications, a leading MarCom agency has been assigned the CSR and marketing-communication duties of Highfield Whisky, a brand of Queen Distillers and Bottlers Pvt. Ltd. They produce and give their customers the Finest, Richest and Rarest IMFL with unique blends of matured vatted malts and Scotch. The mandate is effective from April 2016.
Commenting on the tie-up, PKD Nambiar, MD & CEO, Flags Communications, said, “Both of us clicked immediately as both are a young and energetic brand. We are privileged to work on this exciting brand and will endeavor to take it to new heights in terms of Brand Communication and overall sales. The opportunities within Indian spirits market are plentiful especially with whisky segment and we will leverage it to the fullest.”
“At Flag Communications, we believe that the establishment of a CSR strategy constitutes a vital component of a company’s competiveness. This means having policies and procedures in place which integrates social, environmental, ethical, human rights or consumer concerns into business operations and core.”, he said.
For Highfield, the overall aim is to achieve a positive impact on society as a whole while increasing the creation of shared value for the owners of the business, its employees, shareholders and stakeholders. Research shows that CSR-orientated companies have a higher level of employee engagement and provides better standard of customer service.
Talking about signing of the contract, Arjun Singh, Director & CEO, Highfield Distillers and Bottlers Pvt. Ltd. said “Choice of bringing Flags Communications onboard was quite natural as they bring a unique approach, lots of energy, attitude and most importantly their years of experience in handling various brands. Together, we are embarking on a great journey of brand building and making it a loved and appreciated whisky amongst the people of India and look forward to having a long term partnership. We trust the caliber of the team led and guided by Mr. Nambiar who is a renowned marketer and we have seen him turn around businesses.”
Highfield is an extension of Queen Distillers & Bottlers Pvt. Ltd setup in year 2014. Queen Distillers was founded by Late Sardar Nanak Singh, founder of “Nanak Milk“. The company’s prime motive is to provide high quality products and services while efficiently & effectively optimizing diverse businesses and thus maximizing profit. This has resulted in exponential growth in the Group’s productivity. The group has been able to transform industries and in turn create opportunities for entirely new market segments. The business model has evolved significantly through strategic investments in services and technologies, ensuring that the Group maintains its competitive advantage in every sector.
Flags Communications is one of the few marketing communication agencies in India providing holistic communication services under one roof. They have a large number of clients in varied sectors, national and international, including Fortune 500 companies who have entrusted their Marketing Communications to them. Flags Communications is known popularly as Growth-Specialists, Turnaround-Specialists & Start-Up Specialists. Their focused approach and dedication to each job has made them the preferred choice. Flags Communications provide 360 degree solutions for their clients that are tailor made to their communication and marketing needs as well as result oriented.