Green consumerism and sustainable development is the key to the future at Honda

Honda Celebrates Green Consumer Day across 5,500 strong network. Environment has been a point of concern for the whole world.


GURUGRAM: Honda Motorcycle and Scooter India Pvt. Ltd. is celebrating “Green Consumer Day” today across its over 5500 strong dealer network. Green Consumer Day is celebrated on 28th September 2017 across the world. This global celebration highlights the notions of sustainable development or sustainable consumer behaviour.

From creating awareness to introduction of eco-friendly technology (HET- Honda Eco Technology and LRR – Low Resistance Tyres), Honda continues its endeavour to make this world a better place to live and breathe.

Minoru Kato, President & CEO said, “Our plants have zero liquid discharge and equipped with Rain Water Harvesting. The latter has helped us increase the ground water level of the area around our plants. We have aligned stakeholders to practice eco-friendly processes in business activity. We have taken the opportunity of Green Consumer Day to build awareness amongst the consumers on the concept of Reduce, Reuse and Recycle.”

Honda 2Wheelers India dealers, service points and suppliers celebrated the event by distributing saplings and organising various tree plantation drives. Service engineers also educated the customers about ways to reduce fuel consumption. Maintaining correct air pressure and using genuine spare parts and accessories help in increasing fuel economy. Periodic service and riding in the economy range also plays a pivotal role in conserving the environment.

Apart from tree plantations and sapling distribution, dealers also gave eco-friendly LED lights to customers. They were also encouraged to turn off the engines at prolonged traffic lights and not overload their two-wheelers.

Honda dealers on Green Consumer Day championed the cause of Swacch Bharat Abhiyan by organising Clean up Drives in the vicinity of their outlets. Awareness drives were organised in schools on environment conservation. Students participated in painting competitions on the theme of Clean India, Green India.

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