Eureka Forbes kick starts ‘Breathe Life’ campaign to fight air pollution

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India CSR News Network

MUMBAI: In a step towards implementing the vision of a healthy nation, Eureka Forbes, India’s leading Health & Hygiene Company, carries out a massive awareness campaign ‘Breathe Life’, in association with V Citizens Action Network (VCAN), a non-profit organisation and Healthspring. As the first leg to this campaign, a panel discussion was conducted in the month of November 2016, to highlight the grave health risks faced by police personnel and citizens and provide corrective measures to tackle them.

Each of the panellists had domain expertise on specific facets of the issue; either framing policies that affect people, working directly with patients of air pollution related ailments, or implementing and enforcing policies.

Through this initiative, Eureka Forbes aims to reduce the problem of air pollution and boost public health in the country. While there has been a significant increase in the awareness about vehicular, indoor and outdoor pollution in the country, there is a considerable lack of awareness of its long-term exposure on the health and well-being of people.

Police personnel, especially those on duty on the roads or in police stations, located in congested areas, are prone to lung diseases caused by heavy vehicular traffic emissions, dust and industrial pollutants. As a part of the ‘Lung Function Test’, mobile vans will be seen moving across the city, where the traffic policemen will undergo a pulmonary lung function test. Those who need ongoing care will be put under a chronic management plan wherein they will have access to ongoing consultations, tests and treatment, including referral to specialists as may be required. As a simple preventive measure to curb the long-lasting impact of air pollution, the company will also distribute anti-pollution masks.

In addition to this, a first of its kind ‘Lung Fitness Test’ will be held both online and offline, designed especially by experts for self-evaluation of lung fitness. As a part of the offline test, Eurochamps will go from one society to another across the city to conduct the test on the consumers via an app.

Sharing his thoughts on this initiative, Marzin Shroff, CEO- Eureka Forbes Limited said, “The fight against air pollution is far from over and therefore, at Eureka Forbes we aim to implement comprehensive pollution control plans to defend the health, lifestyle and livelihood of the society who is exposed to high levels of toxic air. We are hopeful to make a significant difference by driving awareness and delivering care solutions to the recipient groups.”

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