Dhanuka Agritech strives for Water Conservation in Rajasthan

These social cause campaigns have known to benefit over 28,000 villagers in the Sikar district of Rajasthan. .

IndiaCSR News Network

NEW DELHI: With an objective to propagate water conservation, Dhanuka Agritech Limited (DAL), India’s leading Agrochemicals Company, kicked off celebrations for Water Week from 16 March onwards, to commemorate World Water Day. During this week, Dhanuka Agritech organized various awareness activities, which also included Drawing competitions in over 200 schools spread over 19 states and involving over 20,000 students.

Dhanuka_LogoThe highlights of the Water Week included mass activations for its stakeholders which included farmers, trade channel partners, Agri community & employees reaching them through relevant mediums like farmer meetings, dealer meetings, agricultural fairs, haat & mandi activities. Theme followed was “World Water Day 2016: Water for people, Water by people”. Through its initiatives, Dhanuka aimed to encourage one and all to conserve water for agriculture.

RG Agarwal, Group Chairman, Dhanuka Agritech
RG Agarwal, Group Chairman, Dhanuka Agritech

R G Agarwal, Group Chairman, Dhanuka Agritech said, “Water is a valuable but limited natural resource and therefore serious multi-facet approaches are required for its most judicious use. The challenge of water will only become bigger as population and economies continue to grow. Since decades, Dhanuka Agritech Limited has been one of the prominent companies in the field of encouraging water conservation through its CSR initiatives. We have funded the construction of four check dams in Rajasthan to ensure maximum awareness of water conservation in a rain starved state. During the India Water Week, I would urge everyone to carry and spread the message of water conservation to the entire country. India Water Week-2016 is a great platform for relevant stakeholders to participate and share their experience in targeting and overcoming water challenges”.

For years Dhanuka Agritech Limited has been at the forefront of educating and spreading awareness on water conservation through its flagship campaign “Khet ka pani khet mein aur gaon ka pani gaon mein”. An extension of this campaign was a 60 second film featuring Amitabh Bachchan, created by Ogilvy & Mather which aptly depicts the dependence of Indian populace on rains and the associated happiness and prosperity stating “Insaan paani bana toh nahi sakta par bacha zaroor sakkta hai.” The company celebrates World Water Day every year in partnership with prestigious National Institutes & State Agricultural Universities.

In 2014 also, Dhanuka funded the construction of two check dams at Jugalpura, Neem Ka Thana and Devipura, Srimadhopur, both located in Sikar district, Rajasthan.

These social cause campaigns have known to benefit over 28,000 villagers in the Sikar district of Rajasthan. .

Dhanuka Agritech Limited manufactures a wide range of farm input products to support the farmer in his pursuit for better crop, better farming and better life. The Company has a pan-India presence through its marketing offices in all major states in India, with a network of more than 8,600 distributors & dealers selling to over 80,000 retailers across India and reaching out to more than 10 million farmers. The Company has technical tie-ups with 4 American and 4 Japanese companies.

Dhanuka Agritech is among the top five companies in India, in Brand sales. With more than 200 registrations and 500 active SKUs, the company has one of the largest market penetration. Dhanuka Agritech currently has 30 offices across India and 48 warehouses.

Dhanuka is a preferred Brand among progressive farmers. Growth drivers are the intensive marketing network penetrating even the interiors of India, increased farm income, enhanced awareness about the cost-benefit ratio of agro-chemicals, highly diverse product range with solution for almost all problems in all crops, innovative marketing strategies and international technical tie-ups. The Company keeps adding new products every year through its collaborations and is continuously on the lookout to bring the latest technology to Indian Farmers.

Dhanuka Agritech Limited has been listed as among ‘200 Best Under a Billion Companies in Asia Pacific’ three times by FORBES magazine in the year 2010, 2011 & in 2013. The company was awarded the INC. India Innovative 100 Award: 2013 in recognition of smart innovation for the newly launched product – Lustre and the ‘Inc India 500 India’s fastest growing Companies under INR 1,500 Cr.’ for two years in succession: FY 2010-11 and FY 2011-12.