CSR – The digital boost

The challenges in the times to come would be to ensure maximum productivity in the process of implementing CSR programmes and initiatives.

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By Dr. Rana Singh

CSR is all set to get a catalytic boost and a paradigm shift by the concerted efforts of all the stakeholders leveraging the booming technology sector in Digital India. Technology has the power to give a momentum to various business processes. New generation technologies and information technology has the power to provide a cutting edge above the competitors. The leading corporate entities are exploring new vistas of opportunities to leverage the changing technologies and gadgets to ensure that the CSR initiatives are given the desired momentum and impact.

The corporate houses have started evaluating the pros and cons of integrating the latest technologies, gadgets and applications in the CSR activities and processes so that the desired objectives of the programs get accomplished in the most efficient manner. The challenges in the times to come would be to ensure maximum productivity in the process of implementing CSR programmes and initiatives. The new generation technologies, gadgets and applications would go a long way to help the organizations in maximizing the reach, impact and efficiency of the community initiatives in the times to come.

Technology enabled framework in the domain area of CSR will provide an excellent tracking mechanism of the various ongoing programs on a common dashboard facilitating the process of planning, implementation and control to the top echelons of management.The digital India is getting a CSR boost by the concerted efforts of various organizations including Nasscom Foundation towards providing sustainable and inclusive growth to the Indian Economy.

In the CSR leadership conference organized by Nasscom Foundation last week, the leaders explored opportunities to create and maximize social impact by leveraging CSR and the latest emerging technologies in the CSR domain area. Nasscom Foundation is contemplating to evolve a common platform for corporates, NGOs and government to provide synergy to their initiatives. The COO, CEO and the Chairman of Nasscom Foundation are gearing up their initiatives to fructify the Digital India mission of the government of India envisioned under the leadership of Honorable Prime Minister Shri Narendra Modi.

I wish all CSR professionals in their mission a grand success.

(DR Rana Singh is Co-Founder & Executive Editor of IndiaCSR Group.He can be reached at dr.ranasingh@gmail.com) 

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