CSR : Procter & Gamble empowers women entrepreneurs

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MUMBAI: Procter & Gamble (P&G) India along with its partner WEConnect International recently concluded the Women Business Empowerment Program in India. 20 women entrepreneurs, who were selected via an application process graduated from the four-week program aimed at developing capability of women entrepreneurs.

As part of the program, P&G conducted training and workshops with real-time case studies covering various aspects of building a sustainable business including professional skills like consumer engagement, digital marketing, legal and tax system, effective communication etc.

Taking this a step further, the holistic program also provided women entrepreneurs access to business opportunities with P&G and its partners. Through the holistic Women Business Empowerment program, 25% of participants secured business opportunities with P&G and its partners.

The training sessions and workshops were mentored by senior leaders from P&G and prominent women leaders and entrepreneurs from across industries including Richa Arora, COO, Consumer Business, TATA Chemicals; Simran Hoon, Executive Vice President – Viacom18; Poorvi Chothani, Founding and Managing Partner, LawQuest; Prof. Vineeta Dwivedi from SP Jain Institute of Management and Research (SPJIMR); Richa Pai, FMCG Merchandising head, Aditya Birla Retail Limited; Aarti Bindra, Managing Director, ACPL Systems Pvt Ltd.; Kalpana Anantraman, CEO, Avion Systems and Gauri Sawant, transgender activist and Managing Trustee, Sai Savli Foundation and Founder ‘Aaji Cha Ghar’.

Procter & Gamble (P&G) India has committed itself to sourcing US$30 million from women-owned businesses across India over the next three years. This initiative to support women entrepreneurs is built on P&G’s global commitment to promote greater gender equality in line with the United Nation’s Sustainable Development Goals.

Gender Equality is a priority focus area of P&G’s Citizenship efforts. P&G has been steadily working to improve gender equality by leveraging its unique strengths in partnership and collaboration with industry stakeholders.

P&G has also announced a series of measures designed to support a push towards gender equality across the Indian Subcontinent, Middle East and Africa region and the recent initiative in India is another strong statement in that direction.

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