CSR of UPL: The We are United with Farmers Challenge 

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MUMBAI: The We are United with Farmers Challenge initiated by UPL Limited is an activity where you have to step in the farming field and indulging in one farming activity. Once you have done the farming activity on your own take a photo and post in your Facebook and tag 6 friends inviting them for challenge. Ensure minimum 3 from tagged complete the challenge!

The problems that an average Indian farmer faces are multi-fold. At any given point in time, a farmer is facing different issues simultaneously such as natural calamities like droughts and floods, lack of proper irrigation systems and therefore water scarcity, low market prices, mazes of middlemen, low return on investment, debts, no facilities for storage as well as transport, and a lack of technical know-how about crop patterns, soil types as well as the use of chemical pesticides.

The idea of The We are United with Farmers Challenge is to sensitize people for farming and promote awareness on hardship faced by the farmers of the country.

UPL strengthens farmer viability through an engagement across continents, across every stage of the agricultural lifecycle – and across products.

Disclaimer: The views expressed in this feature are entirely their own and does not necessarily reflect the views of India CSR Network and its Editor.

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The We are United with Farmers Challenge, CSR of UPL Limited, CSR and Agriculture, Rishi Pathania

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