CSR : Nita Ambani visits Swadesh Bazaar – supporting 108 traditional Crafts in Udaipur

0
553
Smt Nita Ambani with her daughter Isha Ambani along with former First Lady Hillary Clinton at Swadesh Bazaar, an initiative of Reliance Foundation celebrating 108 traditional crafts and art forms of India.

UDAIPUR: In one of the key highlights of the pre-wedding functions of her daughter Isha Ambani’s wedding with Anand Piramal, Nita Ambani, who is also Chairperson of Reliance Foundation and Isha Ambani today visited Swadesh Bazaar, a curated showcase of 108 traditional Indian crafts and art forms, that were on display for the national and international guests attending the pre-wedding functions.

Swadesh Bazaar is an unique concept initiated by Reliance Foundation to encourage the craftsmanship of traditional Indian artisans, especially for a lot of indigenous crafts that need conservation and revival. Reliance Foundation has been supporting these arts and crafts over the years and aims to broaden and deepen its support to the goals of Swadesh Bazaar on a bigger and more sustainable scale in the future.

Smt Nita Ambani with master blaster Sachin Tendulkar and Anjali Tendulkar at Swadesh Bazar an initiative of Reliance Foundation celebrating 108 traditional crafts of India.

Presenting their art were master craftsmen and craftswomen themselves, who are keeping these traditional crafts alive. The whole exhibit created an interesting experience as also an immersion into the India’s cultural heritage for the national and international guests, comprising of connoisseurs and several influential leaders from the world of business, arts and different walks of life.

Artisan families, master craftsmen and craftswomen showcased their indigenous technique and products of weaving like Jamdani from West Bengal; Patola from Gujarat; Pashmina Kani from Kashmir; Kota Weaving, Chanderi weaving and Maheshwari from Madhya Pradesh; Mekhla Chador of Assam among several others.

Showcasing some very intricate hand embroidery artists of Kantha from West Bengal; Chamba Rumal from Himachal Pradesh; Sujuni embroidery from Bihar; Gara Embroidery of the Parsi community; Crochet; Kashidakari from Kashmir; Embroideries of Kuchch; Phulkari from Punjab and Gota Patti from Rajasthan.

From the world renowned Kanjeevaram, Chkankari, Bandhej and Leheriya; there were exhibits of the popularity-gaining printed fabrics of Bagru Dabu, Bagh, Kalamkari and Ajrak.

Swadesh Bazaar highlighted the beauty of traditional Indian crafts that the Reliance Foundation has been unstintingly supporting over the years.

Swadesh Bazaar seeks to become a unique exhibit that not just provides livelihoods to thousands of artisans, but also gives them an opportunity to showcase rare works from every nook and corner of India, for people’s interest, appreciation and support.

Please follow and like us:

Comments

comments

SHARE
Previous articleAshoka South Asia adds more social entrepreneurs to its force
Next articleCyclothon for sending 4000 children back to school
India CSR Network
India CSR Network is India's biggest and most trusted news portal in the domain of CSR & Sustainability. India CSR welcomes stories, statements, updates, reports on issues that interest you. Feedback, comments will make it more purposeful and resourceful. It is designed and maintained by India CSR Group. Contents are non-fiction. Though all efforts have been made to verify the accuracy, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the source(s). Statement, articles, views and contributions can be sent to editor@indiacsr.in