MUMBAI: Global footwear brand Crocs turned Santa for over a 100 underprivileged girls of Khushi Foundation – a volunteer based charity organization in the city. The brand collaborated with the happiness ninjas of the Robin Hood Army to distribute pairs of shoes to these young saplings.
Khushi Foundation is a not-for-profit organisation that provides education, supplemental food and medical assistance to the disadvantaged sections of the society. With a similar cause-aligned spirit, the volunteers of India’s Robin Hood Army collect surplus food and other necessities from various restaurants/ brands and distribute it to the less fortunate ones. With a purpose-driven approach, Crocs collaborated with these two organisations to spread good cheer in the society.
With mutual areas of interest, the socially conscious footwear brand seized this opportunity to bring smiles on the faces of the girls at Khushi Foundation by gifting each one of them a pair of new fun and colorful shoes. The 100-odd girls here mostly belong to the homeless clusters around the Old Delhi area. The kind volunteers of the Robin Hood Army facilitated the entire activity that will be held on 16th of July at the premises of the Khushi Foundation.
On adding the Crocs colours to the lives of these children, Deepak Chhabra, MD, Crocs India, said, “This was a special moment as we try to give back to the society in our own humble ways. With the support of these two trustworthy organizations, we can endeavour to make a lasting change in the society. The activity helped us in taking a step forward for the benefit of some underprivileged girls of the Khushi Foundation and all we wanted to see was a smile on their face.”
Echoing similar thoughts was Bhavna Tewari, E-commerce and Marketing Manager, Crocs India, who said, “This initiative not only encouraged participation but enhanced corporate morale too. The core aim of this initiative was to see a twinkle in their eyes and encourage firmness in their steps. I consider myself fortunate to be able bring a change in their lives and hope to continue our efforts with the same spirit.”