The Annual Joy of Giving Initiative Aims To Raise 6 Crores In 6 Weeks
INDIACSR News Network
MUMBAI: As India celebrates the Joy of Giving Week, The India Giving Challenge, the nation’s largest online fund raising event has raised over Rs. 1 crore in the first 4 weeks of the event. Launched on September 10, the India Giving Challenge 2013 is witnessing great momentum and enthusiasm with Genpact and Teach for India leading as champion fundraisers so far. This year, there are 20 companies and 70 NGOs participating in the IGC 2013, which will end on October 24.
The India Giving Challenge is GiveIndia’s annual flagship Joy of Giving Week initiative that aims to bring together profit and non-profit organizations in India to raise funds online, create maximum impact, and get rewarded in turn. During this six week event, NGOs raise funds for themselves while Corporates nominate NGOs they wish to support and raise funds for them.
After the success of the India Giving Challenge (IGC) over the last four years, GiveIndia is offering huge incentives to participating NGOs and companies by matching grants upto Rs 1 crore as prizes for the top performing NGOs.
Corporate organizations participating in the IGC 2013 include Genpact India, Jardine Llyod Thompson, Allscripts, Reliance Money, ICICI Securities Limited, Transocean Ltd., Make My Trip India Pvt. Ltd. and e-Nxt Financial Limited. Genpact India is leading the boards till date by raising over Rs. 7 lakhs for Action Acid Association, The Secundarabad Don Bosco Navjeevan Society, Hyderabad Council of Human Welfare, Udayan Care, Vihaan and Vidya and Child.
Participating NGOs include Teach for India, Annamrita, Udaan India Foundation, Udayan Care, Parivaar, SOS Children’s Villages of India, Towards Future, El Shaddai Charitable Trust, National Association for the Blind, Action Acid Association, The Secundarabad Don Bosco Navjeevan Society, Hyderabad Council of Human Welfare, Vihaan, Vidya and Child, Margadarshi and The Association for Physically Challenged. Teach for India is emerging as the champion among the NGOs by raising 31 lakhs.
Speaking about the initiative Mr. Amit Aggarwal, SVP, Knowledge Management & Talent Development, CSR & Diversity/Inclusion – Genpact said, “The India Giving Challenge 2013 is now in its fourth week and as always, is inspiring our employees to come forward and participate in large numbers. Genpact has been partnering with GiveIndia for the last 6 years and our employees have been contributing generously through the payroll giving program to causes of their choice. Their generosity and passion to give back to the community they live and work in has made the company the largest contributor three years in a row.”
Sharing her thoughts on how beneficial the India Giving Challenge is for participating NGOs, Mridvika Rai Mathur, Senior Manager, National Development – Teach For India said, “GiveIndia’s India Giving Challenge is one of the most awaited online challenges of the year for Teach For India. This is a platform that gives an opportunity to our Fellows to raise funds for their classroom resources and “Be The Change Projects”. It is really exciting for the Fellows to reach out to their network of friends and relatives and convince them to support their cause. There are 730 Fellows this year who are aiming to raise funds for their classrooms.”
Mr. Dhaval Udani, CEO of GiveIndia said, “The objective of hosting the India Giving Challenge annually is to create a community approach to fundraising. Through this, we aim to build fundraising capacity of NGOs in practice and help create a fun way for companies to not only engage employees but do it for a good cause. We are overwhelmed with the response to the India Giving Challenge this year with over Rs. 1 crore being raised in just 4 weeks. We are now at a very exciting time in the challenge as the competition has gotten stiffer with different corporates using unique fundraising programs.”