IndiaCSR News Network
MUMBAI: Bajaj Electricals Ltd. is India’s leading consumer durable company with an equally strong presence in the lighting and engineering projects sectors in the country.
It has tied up with KidZania, the world’s leading edutainment brand to set up an Energy Conservation Hub and Culinary School at its 80,000 sq. ft. facility at R. City Mall in Mumbai where kids can engage in over 90 professions.With its 5 star rated products, green lighting solutions and wide range of appliances for the kitchen, Bajaj Electricals provides for a unique and meaningful experience through these platforms at KidZania.As part of its ongoing CSR initiatives, Bajaj Electricals along with KidZania visited Salaam Balaak Trust to celebrate Christmas and New Year with more than 80 kids.
Salaam Balaak Trust is an NGO dedicated to providing resource sand services to street children.Through ‘Joy of Giving’ and ‘CookforCause’, childrenvisiting KidZania were encouraged to donate their clothes, toys, stationaries, book etc… for the kids at the Salaam Balaak. They were also encouraged to cook for parents and other children at KidZania earning stars and redeeming them against Bajaj Kitchen Appliances to donate to the NGO. The idea was to get kids to participate and work towards a cause for the betterment of society.
Pradeep Patil – Vice President and BU Head – Kitchen Appliances said “The best thing you can do is bring a smile on a child’s face and when you have children making other children laugh you can’t ask for anything better. That was what we at Bajaj Electricals Ltd. had in mind when we partnered with KidZania for the ‘Joy of Giving’ and ‘Cook for Cause’ initiatives which aim to bring kids closer to others their age that are economically not as fortunate as them”