INDIACSR News Network
NEW DELHI: Aviva Life Insurance, today, urged people to raise their voices for street children through ‘Louder Together’- a campaign with their global charity partners, the Consortium for Street Children to establish an annual International Day for Street Children on 12 April each year.
The day provides a platform for the millions of street children around the world – and their champions – to speak out so that their rights cannot be ignored. 2013 sees the launch of a petition to ‘Demand a Day’ and call for UN recognition. To show their support for the campaign, people can log on to http://www.streetchildrenday.org/the-day/ and download the campaign ‘twibbon’ to share on their Facebook pages and Twitter accounts.
Over the last three years, Aviva has impacted over 80,000 children directly in India through its Street to School projects with CRY, Save the Children and Arpana Trust. These are high intensity projects covering survival, healthcare, protection and education & development of underprivileged children in urban and rural India. Also through its Cause Related Marketing programme – The Aviva Great Wall of Education – over 500,000 children received access to quality books and libraries with the NGO partners across the country.
Volunteering is an intrinsic part of the Aviva Street to School programme and the employees in India gave over 300 hours of volunteering in 2012. Aviva India has introduced a robust volunteering programme where an employee can take three working days off and work at any of the Street to School projects. To support the International Day for Street Children and raise funds for the Street to School programme, Aviva India employees are also joining the ‘Breakfast Fundraiser’.
In addition, the employees also sacrificed one day’s salary towards education of slum kids supported by Arpana Trust. In fact as per a survey conducted by an external firm, over 90% of employees in Aviva India believe that the company is socially responsible.