Amar Ujala Foundations Social Initiatives Enable a Larger Section of Society


India CSR News Network

NEW DELHI: Amar Ujala Foundation (AUF) has initiated and involved in series of Social activities which enables a larger section of society to live their life with dignity and pride – through direct action on the ground with an objective to, empower all – less advantaged first, development of girl child, protecting environment, serve the elderly, identify unsung heroes from all walks of life and to help unfold excellence in our youth.

AUF and Amar Ujala has shown its social impact through many activities, some of the notable ones are:

Swasth Shareer Surakshit Jeevan

Amar Ujala Foundation has been doing Health Camps since 2013 at remote villages in Uttar Pradesh, Uttarakhand and Haryana. Senior Doctors from local Govt. Hospitals, and some renowned Doctors from Private Hospitals examine the residents of these villages. AUF has recently adopted 19 villages – 3 in Agra, 5 in Bareilly, 3 in Haldwani, 5 in Dehradun, 1 in Moradabad, 2 in Aligarh. With this AUF wishes to strengthen the Primary Health Centres in each villages, wherein AUF provides bimonthly free blood testing facility, free medicine distribution and medical examination by experienced Doctors.

Conducted more than 50 health checkup camps from Feb 2013 till now.

More than 1 lakh people benefited so far

Collaborating Organizations – In collaboration with IMA and local Govt. Hospitals

Radiance Workshop

Amar Ujala Foundation has been doing skill upgradation, personality development workshops and science workshops in Government Schools of Uttar Pradesh and Uttarakhand. Experts from various spheres of life interact with school students and give them tips to build a better future. These workshops started way back in 2011 itself, when Amar Ujala Foundation was not established, but the team and intention were the same.

Conducted more than 100 workshops since July 2011.

Touched more than 50,000 students, in more than 100 schools across Uttar Pradesh and Uttarakhand.

Collaborating Organizations – Centre for Science and Environment, Apollo Hospitals, AIMS Faridabad, IIT Delhi, Agastya Foundation, Atelier Theatre Group, Pratham etc

Safe and Secure Cyber Campaign

Amar Ujala Foundation has been doing workshops for government as well as a few private school students and teachers of Uttar Pradesh, to make them aware about the precautionary measures to be taken in the cyber world, in order to prevent cyber crimes. AUF also organized a 40 days certificate course for school students on Lucknow and Kanpur, to enable them become a responsible netizen.

Secured more than 15,000 students through a series of Cyber Awareness Workshops and Certificate Courses

Conducted more than 80 workshops in Lucknow, Kanpur, Bareilly, Ghaziabad and Noida

Published more than 100 informative articles on cyber crime and security to make the readers aware

Collaborating Organizations – Uttar Pradesh Police, Indian Cyber Army, Open Security Alliance, Wormboat Technologies, Secugenius Security Solutions

Blood Donation Campaign

Amar Ujala Foundation has been doing blood donation camps across its unit at various occasions. AUF has also created a database of blood donors at Kanpur, where blood donation drive takes place nearly every day, whereas Dehradun and Agra unit follow Kanpur closely. Kanpur and Agra units are also running a unique blood donation helpline service which is being coordinated by local health reporter.

One of its kind blood donation campaign across all 7 states where Amar Ujala

More than 3000 units of blood collected since September 2013

Also running a Blood Donation helpline in Kanpur and Agra.

Collaborating Organizations – All the local District Hospitals

Aatm Suraksha Abhiyan

Amar Ujala Foundation has been doing workshops for government school girls where Judo experts interact and teach the students the art of self defence.

More than 10,000 such girls learnt Judo skills

Conducted more than 20 workshops since January 2013.

Amar Ujala also partnered with Sony Crime Petrol, defence program for women in Uttar Pradesh

Collaborating Organizations – Uttar Pradesh Judo Federation, Uttar Pradesh Police, Haryana Police

Baandal Valley Development Project

Amar Ujala Foundation has adopted 5 villages in a valley situated near Dehradun since 2012, so as to empower these villages and work for overall development.

Working rigorously on Women Empowerment, Livelihood, Agri Support, Infrastructure Development, Learning through computers, Food Processing etc.

AUF aims to adopt all 98 villages in the valley by 2020.

Collaborating Organizations – HESCO, FRI, USAC, Wadiya Institute etc.


Amar Ujala Foundation organized a one of a kind film festival during which more than 1.5 lakh students were shown educational movies.

One of a kind film festival for students across 5 states, 24 different locations

More than 1.5 lakh students participated to see the movies made by CFSI

Collaborating Organizations – Children Film Society of India(CFSI)

 Beti hi bachaegi advocacy campaign

Primarily a campaign run by Amar Ujala, in which Foundation partnered for the execution of activities in Varanasi. This was a massive program to save and motivate girl child by Amar Ujala Publications.

More than 15 lakh people volunteered for this program across 5 states

With support from various film celebrities like Madhuri Dixit, Amir Khan, Chhavi Rajavat, Arshad Warsi etc.

Amar Ujala was awarded best campaign at GOAFEST ABBY Awards and exchange4media Dainik Bhaskar INK Awards

Collaborating Organizations – ONGC, ETV Uttar Pradesh

Adolescent Girls Campaign

This was a one of its kind campaign to promote and encourage the girls of rural areas who endeavour to bring a change in the society, in which senior journalists volunteered to visit remote villages across India, and identify Adolescent Girls who have been doing exemplary work to make a change in the society.

More than 20 articles published

A book named “Profiles of Courage/ हौसलों की दास्तान” published.

Currently running a program in Mirzapur, where a panel of journalists visit 30 villages to empower and encourage the presentation skills of young adolescents

Collaborating Organizations – UNICEF

Viklang Shivir

Amar Ujala Foundation has been organizing one stop camp to provide solution for all the basic needs of the disables through a unique campaign in Kanpur since past 2 years. Railways, Development Authority, Government Representatives, Banks, Medical Colleges, NGOs, Legal Desks all gather at one place to provide free passes, certificates, medical checkups, artificial limb and accessory distribution as well as scheduling of free operations and surgeries, all under one roof.

More than 10,000 people are benefitted at every camp

Soon, Agra, Lucknow, Dehradun and Allahabad is going to organize similar camps.

Collaborating Organizations – Narayan Seva Sansthan, Various NGOs, Local Govt. Authorities

Cancer Checkup Camps

Amar Ujala Foundation is organizing Cancer Checkup Camps across 9 units – Jhansi, Aligarh, Agra, Lucknow, Kanpur, Meerut, Varanasi, Allahabad and Rohtak, since 2013, in collaboration with Bhakti Vedanta Hospital Mumbai. Not only free medical examination, but free treatment and lodging facilities also extended to the underprivileged.

Senior Doctors examined more than 50,000 people till now

Collaborating Organizations – Bhakti Vedanta Hospital

Police Ki Pathshala

Amar Ujala Foundation has been conducting a one of a kind “Police ki Pathshala” workshop to develop respect for law in the youth. Senior level Police officials interact with young students and inspire them to follow the law.

These workshops started from June 2014 in Kanpur, and are now being conducted across all Amar Ujala units

Collaborating Organizations –State Police

Understanding Road Safety

Amar Ujala Foundation has been conducting road safety workshops to develop an understanding of traffic sense, and precautionary measures amongst students, while driving on road

Road safety programs with Maruti at Greater Noida, Noida and Ghaziabad in Jan – Feb 2013

More than 2000 students educated through this program.

Acid Victim Empowerment Campaign

Amar Ujala Foundation has been continuously empowering acid victims by help in treatment, legal help as well as livelihood generation. Amar Ujala Foundation also started a special Acid Victim Empowerment Fund with initial help of Rs.5,00,000 in October 2014. The reach of AUF is not limited to only a few, but actually AUF has extended helps to victims even outside the circulation area of Amar Ujala.

Purchased an auto rikshaw for father of an acid victim in Bareilly, apart from extending financial help of more than Rs.32,000

Provided more than Rs.1,00,000 till now, as help to various acid survivors across India.

 Swasth School Swasth Gaon

Amar Ujala Foundation organized Anemia Awareness Camps in remote villages adjoining NCR, in 2013 and 2014.

Conducted more than 10 workshops in Greater Noida, Noida and Ghaziabad during January and February 2013.

More than 5000 girls were examined and given free medicines

Collaborating Organizations – Apollo Escorts, Yashoda Hospitals

Matdata Jagran Abhiyaan

Amar Ujala Foundation organized a unique voter awareness campaign across Amar Ujala units at a massive scale, wherein many events, seminars, rallies were organized to encourage maximum people registering for voter card and voting for Rajya Sabha elections. Not only this, AUF organized a slogan writing competition too.

From Jan 2013 till May 2013

Lakhs of people throughout 7 states participated in these rallies



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