After ‘Clean India’, Government’s Swachh Tourism Plans

0
131

IndiaCSR  News Network

A worker sweeps in front of Taj Mahal in Agra, India, early MondNEW DELHI: The BJP-led government at the Centre is all set to launch a new tourism campaign that seeks to give new impetus to PM Modi’s pet project, Swachh Bharat (Clean India) drive.

The official announcement is expected to be made on December 25, on the birthday of former prime minister Atal Bihari Vajpayee; the campaign will have a tagline Swachh Bharat Swachh Smarak (Clean India, Clean Monuments.)

The focus of the campaign would be to spruce up India’s monuments and heritage sites and provide a hassle free experience to tourists across the country. Apart from the monuments maintained by the Archaeological Survey of India (ASI), a central government agency, Tourism Ministry plans to rope in state governments as most tourist sites across the country are maintained by them.

The new plan is being closely monitored by the Tourism Minister Dr Mahesh Sharma. “All I can say is that we are working on a new plan but can’t disclose everything now. Keep something for the 25 December as well,” he said.

Officials in the ministry say the other theme that the ministry is working on is to encourage tourist inflow into areas affected by militancy. “Tourism should replace terrorism. That should be our goal,”said an official.

The ministry also plans to address the concerns faced by foreign tourists, especially about being harassed by touts, by launching “end-to-end” tourism.

“If we receive a person at the airport, work out their itinerary, take them around in India and finally drop them off at the airport with the assurance that they are looked after by the government as guests, concerns about touts and harassment would disappear,” said the official.

Officials indicated that details of the plan are still being worked upon.

Comments

comments

SHARE
Previous article19,000 Schools in MP without Toilets: Minister
Next articleCairn India scales up activities to contribute to Swachh Bharat Abhiyan
India CSR Network
India CSR Network is India's biggest and most trusted news portal in the domain of CSR & Sustainability. India CSR welcomes stories, statements, updates, reports on issues that interest you. Feedback, comments will make it more purposeful and resourceful. It is designed and maintained by India CSR Group. Contents are non-fiction. Though all efforts have been made to verify the accuracy, the same should not be construed as a statement of law or used for any legal purposes. In case of any ambiguity or doubts, readers are advised to verify with the source(s). Statement, articles, views and contributions can be sent to editor@indiacsr.in